Making music is what musicians do… but once you’ve committed your work to record, where do you go next? Music blogs can be a good way to spread your sounds around, but only if you know the right approach…
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There are plenty of battle-of-the-bands type competitions around these days, but mostly focused on singer-songwriters or traditional band lineups. For electronic musicians, here is an opportunity to get your sounds out to a wider audience…
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If you are a musician, you should have a website; this is a basic fact of the digital age, and it’s becoming more important with each passing day. Fortunately, creating your own website is also becoming cheaper and easier with each passing day…
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In most large undertakings, whether they be rooted in artistic or business motivations, there will come a point where you strongly question whether you are doing the right thing, whether things have become too difficult, and it might be better to give up and start afresh. Seth Godin refers to this as ‘The Dip’…
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It’s never been easy to make a living as a musician – even in the halcyon days of the recorded music industry when rock gods cavorted in mounds of cocaine-tainted cash, the harsh reality was that more than 99.9% of bands never achieved any sort of label-driven profitability. But now that even the labels are feeling the pinch, debate on the viability of making a career from music continues…
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One of the most powerful marketing tools of the digital age is the email list; if you have email addresses for your fans, you can reach out to them directly with new material, videos, songs and upcoming gig alerts. But what are the best ways of building up an email list?
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There is still a perception amongst the general public – and probably amongst many musicians – that it costs a lot of money to produce an album. While it is certainly possible to spend huge amounts on production, a professional grade recording is also achievable on a very modest budget…which begs the question, do we really need advances, or fan funding?
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Most musicians – myself included – prefer to spend their time making music rather than promoting it. But a little promotion can go a long way, and is vital if you plan on making a living from songsmithery; so you’ll either need to outsource your promotional activities, or embrace the network…
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Can’t make money from music in the real world? Then why not do it in a virtual world. Games like Farmville and even Second Life have demonstrated that people will actually pay real money for virtual goods – and music could certainly be considered a ‘virtual good’…
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Sometimes the quest to protect intellectual property does more harm than good – particularly when those claiming to be the protectors are not the actual creators of the property in question…
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