Rage Against The Machine will be number one in the UK charts at Christmas, and it’s all thanks to a Facebook campaign. After years of being forced to choose from a bland selection of safe audio produce imposed on us by the major labels, does this mean that the charts are becoming more democratic?
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Posts Tagged ‘music promotion’
Who Controls The Charts Now?
Tuesday, December 22nd, 2009Friendly Fires Ignite Roundhouse Downloads
Friday, July 17th, 2009Apple are certainly no slouches when it comes to marketing, and they are using the current series of London music festival gigs to promote iTunes by giving the audience a free set of mp3 downloads…
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R.E.M. Go Viral, Radiohead Go Soft, The Cure Go To Bed
Friday, September 5th, 2008Today’s band spotlight goes to R.E.M. for their marketing efforts with Warner, to Radiohead for their live performance rig and to The Cure for having a bunch of other artists release an album of covers…
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Is Twitter The New MySpace?
Monday, June 2nd, 2008Social networks seem to have a fairly predictable life cycle; months or years of obscurity are followed by a sudden meteoric ascent, a spell of glorious world domination, and then a slow decline as advertisers and users realise that most of the other ‘users’ are actually dormant acccounts. Is this the case with MySpace?
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All Your Viral Music Promotion Are Belong To Us
Friday, May 30th, 2008If there were any lingering doubts as to the effectiveness of online music promotion via social media sharing sites such as YouTube, Weezer have now surely quashed them. Their latest video on YouTube features a pantheon of Web 2.0 celebrity memes and has already had over four million hits…
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Music Sales On The Increase
Monday, May 19th, 2008The music industry is not in crisis – in fact, it’s healthier than it’s ever been, at least for the independent musician. The decline in overall CD sales has been extensively documented in the media, but when you look at it more closely, the ones most affected are the musicians at the top of the sales pyramid – and those who live off their coat-tails…
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Searching For 957 True Fans
Friday, March 7th, 2008Kevin Kelly of Wired recently wrote an article suggesting that artists should cultivate a thousand ‘true fans’ in order to make a living from their work. Although it’s an interesting piece, the amount of feedback it generated is certainly more due to the author than the content…
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Using Social Networking to Promote Your Band
Thursday, December 20th, 2007Social networking sites have obvious benefits for artist promotion – they provide a platform where groups of people sharing common interests and tastes can interact, and they facilitate communication to and between these people. Sites like MySpace have long been hubs of musical promotion, but Facebook has now opened its doors to musicians also…
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How to Make People Love Your Music
Thursday, April 19th, 2007The music industry has always been notoriously unpredictable, and the old A&R maxim that the ‘cream always rises to the top’ is far from a given. For any one band that makes a living out of their music, there are at least a thousand that never will – and the proportion of musicians that actually become wealthy through their work is smaller still. There is, however, a general feeling (if not an actual consensus) that those musicians who do make it are there because they are in some way intrinsically ‘better’ than the swathes of artists left in their wake.
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