Posts Tagged ‘music promotion’

Searching For 957 True Fans

Friday, March 7th, 2008

Kevin Kelly of Wired recently wrote an article suggesting that artists should cultivate a thousand ‘true fans’ in order to make a living from their work. Although it’s an interesting piece, the amount of feedback it generated is certainly more due to the author than the content…
(from Digital Music)

Using Social Networking to Promote Your Band

Thursday, December 20th, 2007

Social networking sites have obvious benefits for artist promotion – they provide a platform where groups of people sharing common interests and tastes can interact, and they facilitate communication to and between these people. Sites like MySpace have long been hubs of musical promotion, but Facebook has now opened its doors to musicians also…

How to Make People Love Your Music

Thursday, April 19th, 2007

The music industry has always been notoriously unpredictable, and the old A&R maxim that the ‘cream always rises to the top’ is far from a given. For any one band that makes a living out of their music, there are at least a thousand that never will – and the proportion of musicians that actually become wealthy through their work is smaller still. There is, however, a general feeling (if not an actual consensus) that those musicians who do make it are there because they are in some way intrinsically ‘better’ than the swathes of artists left in their wake.