Posts Tagged ‘live nation’

Live Nation Builds The List

Tuesday, April 1st, 2008

The recent addition of U2 to Live Nation’s roster of megastar talent comes as little surprise to anyone, particularly since Live Nation acquired U2’s merchandise provider, Signatures, last November. This could be seen as a natural progression for the market-savvy band, who have tended to be very alert to income maximisation opportunities. But is Live Nation really showing us the next economic model for music marketing?
(from Digital Music)