The recent addition of U2 to Live Nation’s roster of megastar talent comes as little surprise to anyone, particularly since Live Nation acquired U2’s merchandise provider, Signatures, last November. This could be seen as a natural progression for the market-savvy band, who have tended to be very alert to income maximisation opportunities. But is Live Nation really showing us the next economic model for music marketing?
(more…)
Posts Tagged ‘music economy’
Live Nation Builds The List
Tuesday, April 1st, 2008Choose Your Own Future Of Music
Thursday, January 3rd, 2008Just as each year ends with a tempest of review pieces, each new year begins with a myriad of dazzling predictions for the months to come. Will music become like water? Will major artists leave their record companies behind and distribute their songs themselves? Will the major labels stop creating cookie-cutter one-hit-wonders and make some long-term investments? There’s only one way to find out…
(more…)
