With the advent of the Internet and the development of digital audio files, music distribution has been democratised – any artist can make their music available globally with the click of a button. However, attention is still a key component…
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Posts Tagged ‘music promotion’
Put Your Best Song Forward
Monday, December 7th, 2015Using Blogs To Promote Your Music
Friday, September 30th, 2011Making music is what musicians do… but once you’ve committed your work to record, where do you go next? Music blogs can be a good way to spread your sounds around, but only if you know the right approach…
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Social Networks And Music Promotion
Wednesday, June 30th, 2010Most musicians – myself included – prefer to spend their time making music rather than promoting it. But a little promotion can go a long way, and is vital if you plan on making a living from songsmithery; so you’ll either need to outsource your promotional activities, or embrace the network…
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Who Controls The Charts Now?
Tuesday, December 22nd, 2009Rage Against The Machine will be number one in the UK charts at Christmas, and it’s all thanks to a Facebook campaign. After years of being forced to choose from a bland selection of safe audio produce imposed on us by the major labels, does this mean that the charts are becoming more democratic?
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Friendly Fires Ignite Roundhouse Downloads
Friday, July 17th, 2009Apple are certainly no slouches when it comes to marketing, and they are using the current series of London music festival gigs to promote iTunes by giving the audience a free set of mp3 downloads…
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R.E.M. Go Viral, Radiohead Go Soft, The Cure Go To Bed
Friday, September 5th, 2008Today’s band spotlight goes to R.E.M. for their marketing efforts with Warner, to Radiohead for their live performance rig and to The Cure for having a bunch of other artists release an album of covers…
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Is Twitter The New MySpace?
Monday, June 2nd, 2008Social networks seem to have a fairly predictable life cycle; months or years of obscurity are followed by a sudden meteoric ascent, a spell of glorious world domination, and then a slow decline as advertisers and users realise that most of the other ‘users’ are actually dormant acccounts. Is this the case with MySpace?
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All Your Viral Music Promotion Are Belong To Us
Friday, May 30th, 2008If there were any lingering doubts as to the effectiveness of online music promotion via social media sharing sites such as YouTube, Weezer have now surely quashed them. Their latest video on YouTube features a pantheon of Web 2.0 celebrity memes and has already had over four million hits…
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Music Sales On The Increase
Monday, May 19th, 2008The music industry is not in crisis – in fact, it’s healthier than it’s ever been, at least for the independent musician. The decline in overall CD sales has been extensively documented in the media, but when you look at it more closely, the ones most affected are the musicians at the top of the sales pyramid – and those who live off their coat-tails…
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