Sometimes the quest to protect intellectual property does more harm than good – particularly when those claiming to be the protectors are not the actual creators of the property in question…
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The Internet has already had a profound impact on music distribution, but it also has an effect on consumption. Last year, digital single downloads outsold physical and digital albums by a factor of 2.5. So is it time reconsider how we present our music to the public?
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There’s always a new way to engage with your audience, and putting them on your album cover is a good example of how a simple idea can generate a lot of positive publicity. This is exactly what 30 Seconds to Mars have done with their latest album…
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Music first went commercially digital in 1982 with the pressing of “The Visitors” CD by ABBA, but it still came in a tangible physical package. With the advent of the mp3, music has become disconnected from physical formats, but many bands seeking to differentiate themselves are now coming up with novel ways of packaging their tunes…
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Despite what you may have heard from mainstream media, music sales aren’t dying, they are simply changing. In fact, those who adapt to the changes are actually doing quite well – as demonstrated by CD Baby, and even physical stores such as Rough Trade…
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Computer games are now a very valuable promotional tool for musicians, and can be a decent revenue stream in their own right. The success of Rock Band has led to a flurry of sequels, and now any musician can apply to have their tunes included in the game…
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Image may not be everything in music, but it certainly is important. On the Web, images can be used for communicating to fans, creating an atmosphere, making your website more interesting and engaging, and even for networking…
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Internet music promotion is becoming an industry in itself; there are plenty of guides to promoting your music online, and many sites that stream your tunes to a worldwide audience. Social proof is an important factor in establishing credibility, but on the Web it can be all too easy to fake the books…
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Trent Reznor knows the value of marketing, and is certainly aware of the opportunities presented by digital music distribution. Since ditching the traditional record label structure, he has sold plenty of downloads from his site, and is now targeting his mobile audience…
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Futurism is always a pecarious area to venture into, particularly with reference to the music economy. Although pundits may present themselves as having unique insight into how things will develop, Buddha begs to differ: “Whatever you think the future will be, it will always be something different…”
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